Branding identity for B/W cinema
This project involves the branding of a fictional cinema dedicated exclusively to black-and-white films.
The name Camera Obscura, meaning “dark room” in Latin, is derived from the optical device that served as a precursor to photography. The project addresses the current lack of diversity in screening environments, where the depth and density of black-and-white films are often reduced to streaming experiences on small personal devices. Recognizing the need for a setting that enables viewers to fully engage with films composed solely of light and sound, the brand identity was developed to compensate for the limitations of contemporary cinemas.
2024
Branding